EVERYONE TALKS - WE LISTEN
WE DON'T ASK.
WE LISTEN AND ANALYZE.
ICH-SOMAR PULSE is based on the analysis of naturally occurring digital footprints. ICH-SOMAR PULSE is built on naturally occurring digital signals. People and businesses talk, share experiences, respond to events and interact - independently of the research itself.
We turn conversations into data.
Data into signals.
Signals into understanding.
Destination Pulse
Shows how people perceive and experience a destination.
VISIBILITY
How visible is the destination?
RESONANCE
How strongly does it resonate?
PERCEPTION
What experiences and emotions are reflected in the digital space?
The DP Index combines these signals into a single indicator, tracking how the destination changes over time.
Business Pulse
Shows what is changing across the local business landscape.
BUSINESS ACTIVITY
How actively are local businesses and sectors represented?
MARKET INTEREST
How much response do business signals generate?
BUSINESS EXPERIENCE
What experiences with local businesses are reflected in the digital space?
BUSINESS ENVIRONMENT
What external conditions influence local business activity?
BP Index combines these dimensions and shows the dynamics of the local economy in the digital space.
