About Us

ICH-SOMAR was founded in Austria and operates worldwide to shape effective solutions through high-quality research, proven methodology, and professional analysis that uncovers the real needs, attitudes, and behavior of society. Our partners operate in Switzerland, Sweden, the UK, the US, and many other countries, helping us conduct research for a wide range of our clients.

Mission

ICH-SOMAR's mission is to bring clarity to the understanding of complex social and market processes by providing clients with knowledge and insights that help them make informed decisions and achieve positive change.

Author of the method

Irina Chernova graduated from the Faculty of Philosophy and Sociology in 1992 and completed her postgraduate studies at the Taras Shevchenko National University of Kyiv in 1998. In 2001, she received her PhD in sociology, defending her dissertation on "Paradigmal Specificity of the Ethnomethodological Approach to Sociology." She taught general sociology at regional and metropolitan universities in Ukraine. She has devoted most of her career to practical sociology, marketing research, and business consulting, working for companies such as SOCIS, TNS-Ukraine, InMind, IPSOS, and DZI.