ВСЕ ГОВОРЯТ - МЫ СЛЫШИМ
ICH-SOMAR · DESTINATION & BUSINESS INTELLIGENCE
MAYRHOFEN PULSE
FROM DIGITAL SIGNALS TO DESTINATION & BUSINESS INTELLIGENCE
DESTINATION PULSE
67
STRONG
BUSINESS PULSE
55
ABOVE REFERENCE
ONE DIGITAL ENVIRONMENT
Two analytical perspectives
THE SIGNAL BEHIND THE PULSE
DIGITAL SIGNALS
56,383
MENTIONS
8,386,047
ENGAGEMENT
25
MONTHS OF OBSERVATION
NEWS
REVIEWS
COMMENTS
DISCUSSIONS
POSTS
PHOTOS
VIDEOS
BUSINESS CONTENT
STRUCTUREDDIGITAL SIGNAL
ONE SIGNAL. TWO MEASURES.
TWO ANALYTICAL PERSPECTIVES
STRUCTURED DIGITAL SIGNAL
DESTINATION INTELLIGENCE
How is Mayrhofen experienced, perceived and shared?
BUSINESS INTELLIGENCE
How is Mayrhofen’s business environment changing?
MAYRHOFEN · DESTINATION INTELLIGENCE
DESTINATION PULSE
67
MoM +2 pp
YoY -17 pp
PERCEPTION 50%
90
MoM 0 pp
YoY +1 pp
VISIBILITY 25%
55
MoM +10 pp
YoY -4 pp
RESONANCE 25%
35
MoM -2 pp
YoY - 65 pp
DESTINATION PULSE · TREND
DESTINATION PULSE DYNAMICS
DESTINATION PULSE · THEMES
WHAT IS IN FOCUS?
DESTINATION PULSE · THEMES
WHAT IS DRIVING THE PULSE?
MAYRHOFEN · DESTINATION INTELLIGENCE
BUSINESS PULSE
55
MoM +7.0 pp
YoY +10.5 pp
BUSINESS
EXPERIENCE 35%
51
MoM +6.2 pp
YoY +8.7 pp
BUSINESS
ACTIVITY 35%
64
MoM +13.8 pp
YoY +21.2 pp
MARKET
INTEREST 40%
54
MoM -3.2 pp
YoY -9.3 pp
BUSINESS
ENVIRONMENT
-1ADJUSTMENT
MoM +1
YoY 0
BUSINESS PULSE · TREND
BUSINESS PULSE DYNAMICS
BUSINESS PULSE · ECONOMIC SECTORS
WHAT IS IN FOCUS?
BUSINESS PULSE · ECONOMIC SECTORS
WHERE IS THE OPPORTUNITY?
BUSINESS PULSE · ECONOMIC SECTORS
WHAT IS DRIVING BUSINESS PULSE INDEX?
BUSINESS PULSE · BUSINESS PROFILE MAP
WHO AND WHERE?